After a number of years neglect, the ChemCERT brand was looking tired. The brief was to reframe ChemCERT, a well known name in chemical training, into a digitally focused chemical training business.
A new logo, new positioning and a manifesto were created to define the brand. We focused on growth, not only referencing the agricultural sector but the growth of knowledge as a nation.
A custom photo library was created by shooting throughout regional NSW. From there the website was completely redesigned and developed to contemporary accessibility standards.