Our latest campaign for Westpac Talent Acquisition dives into the tough recruitment environment of in-demand software engineers.
Working closely with the Westpac TA team, WSC conducted internal in-depth interviews along with broader surveys to unearth the insights that underpin the campaign.
While Westpac worked hard to make life better for their engineers with new job benefits, we wanted to recognise the fundamental truth of their role - that engineers make life better for everyone.
We also sought to distinguish ourselves from the beanie and skateboard cliches of engineering recruitment, so we photographed our engineering staff and gave them exciting halo imagery, giving them the hero status they deserve.
Launched on LinkedIn, the campaign is already gaining traction and distinguishing Westpac as a creative alternative to companies competing for engineers.