‘Join our mob’ was conceived as a deceptively simple, but powerful voice in Indigenous recruitment - an inclusive, welcoming environment for candidates who identified or were thinking of identifying in their career.
‘Join our mob’ was a welcoming shorthand to join an Indigenous-focused cohort at Australia’s oldest bank. It didn’t talk down to candidates, but welcomed them in a fresh, authentic way, in their own colloquial community language.
As an encouragement to candidates, our videos and sharing posts featured Indigenous employees, a diverse group from a variety of banking sectors, who identified themselves through their Mobs.
Westpac employees from Bunjalung, Darkinjung, Buluwai, Wiradjuri, Ngemba, Kamilaroi and Dunghutti Mobs were engaged to share their experience over seven videos and over 15 social media stories.
