White Space Concepts collaborated with P&L Corporate PR and Fourth Wall Events to launch TFS's new name, Quintis Sandalwood Album.
In the lead-up to the event we amplified the brand, designed by Fitch, via PR, social media and EDMS. Key influencers were invited through personal connections and included national media, investors and sporting personalities.
The event was designed to maximise the association of Quintis with our two high profile ambassadors, Adam Gilchrist and Daniel Ricciardo.