Westpac Group runs one of the top four graduate programs in Australia and we were honoured to bring their theme of ‘Uncommon Minds’ to life.
By interviewing Grads, we discovered their unique stories and created a dynamic celebration of these individuals. The colourful, storytelling imagery stood out from bland, corporate grad campaigns.
Our Uncommon Minds campaign aroused the curiosity on potential graduates and resulted in a rich, diverse cohort of grads in the 2022 intake.
Key Results:
LinkedIn campaign
62% - Outperformed CTR industry benchmark
373% - Outperformed Engagement Rate industry benchmark
Examples of non-finance degrees recruited.
Applied
Chemistry
Biological & Biomedical Sciences
Cognitive Science
Civil & Environmental Engineering
Computer Science
Cyber Security
Data Science
Digital Design
Elementary Education
Mechatronics Engineering
Law
Music
Psychology
Software Engineering
Ranking:
No 4 Top 100 graduate Employers 2022
Australian Financial Review.